About
About Visual Hive
The Event Intelligence company. Research-led. Product-driven. Based in the UK.
We study B2B events. Then we build what's missing.
Visual Hive is an Event Intelligence company. We research the B2B events industry — how it works, where it breaks, and what data gets wasted — and we build AI products that fix the problems we find.
We started because we kept seeing the same thing: tradeshows generating massive amounts of data that nobody used. Attendees getting generic experiences. Exhibitors unable to prove ROI. Support teams drowning in the same questions. The technology existed to solve all of this. Nobody was connecting the dots.
So we did. We published the research. We built the products. And we work as a managed service partner — not a software vendor that hands you a login and disappears.
How we think about this.
The B2B events industry is at an inflection point. The organisers who figure out how to use their data — not just collect it — will build events that grow every year. The ones who don't will keep competing on square metres and hoping for the best.
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We think AI should handle the 80% that's computational — matching, recommendations, support, analysis. Humans should handle the 20% that requires judgment, relationships, and creativity.
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We think every attendee who pays for a ticket deserves a personalised experience, not just the VIPs with dedicated coordinators.
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We think exhibitors should be able to prove what they got for their money, not guess.
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And we think the data to make all of this happen already exists in every event. It just needs intelligence behind it.
AI Responsibility
How we handle AI and your data.
We take this seriously. Here's exactly what we do and why.
We build AI products that handle real attendee data at real events. That comes with responsibility. Here's how we think about it.
Data privacy
No training on your data. Neither Groq nor Anthropic's API use your prompts or outputs to train models. Anthropic's API deletes data within 30 days. Groq doesn't permanently retain prompts. Your event data stays yours.
Regional hosting
EU customers get EU hosting (Azure Sweden). US customers get US hosting. Data stays where it should. GDPR compliant by default for EU deployments.
Environmental impact
Every AI request has an energy cost. We minimise it through three choices: Groq's Language Processing Units use roughly 10x less energy than traditional GPUs. Our RAG architecture reduces the tokens needed per conversation. And AWS's renewable energy matching covers our Anthropic usage.
Provider choices
We use Groq (the semiconductor inference company — not xAI's "Grok" chatbot) for roughly 75% of processing, and Anthropic's Claude for the remaining 25%. We chose them for energy efficiency, data privacy policies, and transparent practices. Most of our AI spend goes to venture-backed Groq, not Big Tech platforms.
Voice processing
When voice features are deployed, we use Microsoft Azure AI (Whisper for speech-to-text, Azure TTS for synthesis). Processing happens within your selected Azure region. EU deployments use Sweden datacenters.
Encryption
All data encrypted at rest (AES-256) with optional customer-managed keys. Prompts and outputs are not shared with other customers or used to train any models.
Our selection criteria
We pick AI providers based on: (1) energy efficiency per token, (2) data privacy policies, (3) ownership diversity, and (4) transparent sustainability programs. If a better option appears on any of these criteria, we'll switch.
Want to know more?
We're always happy to talk — about events, about AI, about what we're building. No sales pitch required.
Get in touch