Visual Hive
Research, analysis, and thinking on event intelligence and the B2B events industry.
Events businesses trade at ten to fifteen times earnings, data businesses at nearly thirty. This piece looks at why the obvious move, carving off a data company to sell it separately, is the trap dunnhumby fell into, and what the better route looks like.
Most tools sold as AI personalisation only digitise the surface. This piece works through why connecting your event data is necessary but not sufficient, what changes for each stakeholder once you can act on it, and the proof points from real deployments.
Premium events personalise through staffing ratios that simply cannot scale. This piece works through the maths of why personal attention breaks somewhere between 500 and 1,000 attendees, and why the usual fixes, more staff or a bolted-on app, never close the gap.
